Privacy Policy
Last updated: October 24, 2026
Who we are and what this policy covers
This policy explains what Body By Belmars collects, why, who receives it and the choices you have. “Body By Belmars”, “we” and “us” mean Belmars, the company that runs the Body By Belmars fitness app.
It covers:
- the Body By Belmars app for iPhone and Android;
- the Body By Belmars coach website at coach.bodybybelmars.com, used by trainers and nutritionists you add as your coach;
- our website, www.bodybybelmars.com, including its contact form.
Body By Belmars gives general fitness and nutrition information. It is not a medical service and does not give medical advice.
Information we collect
We collect what you give us in the app, what the app records as you use it, and a small amount of technical information.
| What | Examples | Where it comes from |
|---|---|---|
| Account | Name, email address, sign-in method (email and password, Apple or Google) | You, and Apple or Google if you sign in with them |
| Profile and goals | Age, gender, height, weight, goal weight, fitness goal, training experience, injuries or health notes you choose to share, profile photo | You, during sign-up and in the Me tab |
| Journal | Meals and foods, calories and macros, workouts, water, weigh-ins, weekly check-ins, notes | You, as you log |
| Meal photos | Photos you take with Snap Meal | Your camera, only when you use Snap Meal |
| Messages | What you send to the AI Coach, to your coach and to people in your programs; comments on journals | You and the people you talk to |
| Programs | Programs you make or join, invites you send or receive, coaches you add | You and the people who invite you |
| Health imports | Workouts and calories burned you import from Apple Health or Health Connect | Apple Health or Health Connect, only with your permission |
| Purchases | Whether you have Premium and your subscription status (not your card details) | The App Store or Google Play, through RevenueCat |
| Device and app | Device type, operating system, app version, a notification token, and checks that the app is genuine | Your device |
| Website | Messages you send through the contact form; basic visit statistics and your IP address | You and your browser |
We don’t collect your precise location, contacts or microphone. Card details are handled by Apple and Google, never by us.
How we use your information
We use your information to run the app for you, and for nothing you wouldn’t expect.
- Show your journal, programs, progress and daily targets.
- Work out calories, macros and training targets from your profile and goal.
- Power the AI features you allow: meal photo analysis, the AI Coach, weekly plans and check-ins (see AI features below).
- Let the coaches and program organizers you choose follow your journal, comment and message you.
- Send the reminders and notifications you turn on, and emails you ask for (sign-in links, invites, replies to support).
- Unlock Premium and count free daily uses of AI features.
- Keep the app secure, prevent abuse and fix problems.
- Answer questions you send us.
We don’t use your information for advertising, and we don’t sell it or rent it to anyone.
AI features
Our AI features are run by two providers, OpenAI and Google (Gemini), and only after you tap Allow on the app’s “Allow AI features?” request. If you choose Not now, the rest of the app keeps working without AI.
| Feature | What we send | Provider |
|---|---|---|
| Snap Meal | The meal photo you take | Google Gemini or OpenAI |
| AI Coach | Your message, the recent conversation, your profile details and a summary of your journal | OpenAI or Google Gemini |
| Weekly plan | Your profile, goal and a summary of your journal | OpenAI |
| Weekly check-in | Your check-in answers and a summary of your journal | OpenAI or Google Gemini |
| Food search help | The words you searched for | Google Gemini or OpenAI |
The AI Coach gets the name you go by so it can address you; we never send your email address. Data travels over encrypted connections from our servers to the provider.
We use the providers’ business (API) services. OpenAI’s terms don’t let it use what we send to train its models; it may keep requests for up to 30 days to check for abuse, then deletes them. Google’s Gemini API terms may let Google use what we send to improve its products. We don’t keep your meal photos on our servers after they’re analysed.
AI answers are general information, not medical advice.
When we share information
We share your information only with the people you choose, the companies that run parts of the service for us, and when the law requires it. We never sell it.
People you choose
- A coach or nutritionist you add to a program you made sees your journal (each day’s calories, protein and workouts), your age, height, weight and goal, and can comment on your journal and message you. They don’t see your other chats. They keep access while you’re in that program, until you remove them.
- The people who run a program you join (its organizer and any coaches on it) see the same while you’re in it. When you leave, they stop seeing your journal.
- Other members of a group program see your name in its member list.
- Messages and comments you send are seen by the people you send them to.
Companies that run parts of the service for us
| Company | What they do for us |
|---|---|
| Google Firebase (Google Cloud) | Accounts, database, photo storage, server functions, the coach website, checks that the app is genuine |
| OpenAI and Google Gemini | AI features you allow (see AI features) |
| RevenueCat | Subscription status for Premium |
| Apple and Google | Sign in with Apple or Google, app stores and payments |
| Expo | Delivers push notifications and app updates |
| DreamHost | Sends our emails, such as invites and support replies; hosts our website |
| Bunny.net | Delivers our website quickly |
| Jetpack (WordPress.com) | Website visit statistics and security |
| Open Food Facts, UPCitemdb, USDA FoodData Central, FatSecret | Food and barcode lookups. They receive only the words or barcode you search; Open Food Facts and UPCitemdb are reached from your phone, so they also see your IP address |
Each may only use your information to provide their service to us.
Legal reasons
We may share information if the law requires it, to protect someone’s safety, or to prevent fraud. If Body By Belmars is sold or merged, your information would move to the new owner under this policy, and we’d tell you first.
Apple Health and Health Connect
The app only reads health data, only the two kinds below, and only after you give permission. It never writes to Apple Health or Health Connect.
| Source | What the app reads | When |
|---|---|---|
| Apple Health (iPhone) | Workouts and active energy burned | When you import a workout into your journal |
| Health Connect (Android) | Exercise sessions and total calories burned | When you import a workout into your journal |
A workout you import becomes a normal journal entry, so it’s stored with your journal and seen by anyone who can see your journal (see When we share information). If you’ve allowed AI features, it’s part of the journal summary used to personalise your plan.
We never use health data for advertising, never sell it, and never use it to decide anything about you outside the app. Body By Belmars’ use of information received from Health Connect follows the Health Connect Permissions policy, including its Limited Use requirements.
You can turn this access off at any time in the Apple Health or Health Connect settings on your phone.
Your choices and rights
You can see, change, copy or delete your information, and decide who sees it.
| You want to | How |
|---|---|
| See or correct your details | Me tab for your profile; Journal for your entries |
| Get a copy of your data | Email support@bodybybelmars.com; we reply within 30 days |
| Delete your account and data | Me tab → Delete Account, or email us |
| Stop a coach seeing your journal | Your program card → Manage access → Remove |
| Leave a program | Your program card → Leave program |
| Stop sharing data with AI providers | Don’t use the AI features, or email us to withdraw your permission |
| Stop health data imports | Apple Health or Health Connect settings on your phone |
| Stop notifications | Me tab → Notifications, or your phone’s settings |
Depending on where you live (for example California, the EU or the UK), you also have the right to know what we hold, to object to how we use it, and to complain to a data protection authority. We’ll never treat you differently for using these rights. We don’t sell or “share” personal information for advertising, as California law uses those words.
How long we keep data, and deleting your account
We keep your information while your account is open, and delete it when you delete your account.
When you tap Delete Account, we immediately delete your sign-in, profile, journal, photos, programs you made, your chats and the comments and notifications you created. If any step can’t finish straight away, an automatic cleanup retries until it’s done, usually within a day.
Some things are kept or live elsewhere:
- Copies in our backups are removed within 90 days.
- Your subscription history stays with Apple or Google, and cancelling a subscription is done in their settings.
- Messages you sent to the AI providers follow their deletion periods (up to 30 days for OpenAI).
- Emails you sent us stay in our support inbox for as long as needed to answer you, and no longer than 2 years.
Security
Your information is encrypted when it travels and when it’s stored, and each person can only reach what they’re allowed to see.
- Connections between the app, our servers and our providers use HTTPS (TLS) encryption.
- Our database and file storage run on Google Cloud, which encrypts stored data.
- Database rules check every request, so a coach or program organizer only sees the people who shared with them.
- Only a small number of people who run Body By Belmars can access our systems, and only to run and support the service.
No system is perfectly secure. If a breach affects your information, we’ll tell you as the law requires.
Children
Body By Belmars is for adults aged 18 and over. We don’t knowingly collect information from anyone younger. If we learn that someone under 18 has an account, we delete it and its data. Parents who think this has happened can email support@bodybybelmars.com.
International users
Our servers and most of our providers are in the United States. If you use Body By Belmars from another country, your information is transferred to and stored in the US, and this policy’s protections go with it. Where the law requires it (for example for the EU or UK), we rely on our providers’ standard contractual clauses for these transfers.
Changes and contact
When our practices change, we update this page and its “Last updated” date. For a significant change, such as a new AI provider or a new use of your data, we’ll tell you in the app or by email before it takes effect.
Questions, requests or complaints: support@bodybybelmars.com. We answer within 30 days.
By mail: Belmars, 5 Prospect Avenue, White Plains, N.Y. 10607